ROI Calculator

Estimate the gross revenue impact of one booked call using your average monthly revenue per client, average retention, and close rate.

Your Inputs

Use your real averages for the most credible estimate.

Sample benchmarks

Load a benchmark, then customize it.

Average Monthly Revenue per Client

Average monthly gross revenue from one closed client.

Average Client Retention (Months)

months

How long a typical client stays with you.

Your Cost per Booked Call

Fixed in this model so the estimate stays consistent.

Close Rate from Booked Calls

The percentage of booked calls that become paying clients.

0%50%100%

Assumptions behind this estimate

Uses gross revenue, not net profit.

Assumes your retention and close rate are realistic averages.

Assumes a fixed $200.00 cost per booked call.

Does not include fulfillment costs, overhead, or labor.

Does not account for churn variability beyond the retention input.

Estimated ROI per Booked Call

Above break-even

500%5.0x return

Based on gross revenue and a fixed $200.00 cost per booked call.

Client Lifetime Value

$6,000.00

Average monthly revenue × retention

Expected Revenue per Booked Call

$1,200.00

Lifetime value adjusted by close rate

Net Return per Booked Call

$1,000.00

Expected revenue minus booked call cost

Break-even Close Rate

3.3%

The close rate needed to cover your booked call cost

How this estimate works

Estimate client lifetime value

Average Monthly Revenue per Client × Average Client Retention

Estimate revenue from one booked call

Client Lifetime Value × Close Rate from Booked Calls

Estimate ROI

(Expected Revenue per Booked Call − Cost per Booked Call) ÷ Cost per Booked Call

Close-rate sensitivity

Use this to pressure-test the model at different close rates.

We’ll walk through your numbers, pressure-test the assumptions, and give you a more tailored forecast for your business.